Hammarama is closed for the season. Come visit May 1 , 2026 through the 3rd weekend in October.

Welcome to Hammarama! Immerse yourself in the rich legacy of Hamm’s Brewing, journeying from its modest roots in St. Paul’s Phalen Creek Valley to its era of nationwide expansion. Discover our collection of iconic "moving waters" signs and award-winning advertisements starring the legendary Hamm’s Bear. Experience history firsthand as you watch vintage commercials and marvel at the warm glow of authentic 1950s and 60s neon.

With countless photo opportunities and a curated gift shop full of memorabilia, there’s something for every fan. While admission is free for all to enjoy, we rely solely on your generous donations to keep this history alive. Find us on the Root River Trail, conveniently located right next to the American Legion.